Don't be tricked by "natural" cereals. If you really want healthy choices, pick cereals from companies committed to organic ingredients.
By Leah Zerbe
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Healthy Cereals That Are Actually Healthy
Walking down the cereal aisle, you're bombarded by all sorts of packaging claims touting amazing mineral content, vitamin enhancements, and superfood ingredient superstars. But the label most notorious for confusing customers is the claim of being "All Natural."
To bring attention to this marketing gimmick, the Cornucopia Institute, an organization dedicated to responsible farming and marketing, analyzed "natural" cereals and created an Organic Cereal Scorecard to help health-conscious consumers find what they really want—cereals free of harmful artificial dyes and flavors, refined sugars, pesticide residues, and genetically engineered ingredients (things that are routinely found in "all natural" cereals, but not in certified-organic products).
The following list of 10 organic cereals represents companies that Cornucopia Institute recognizes as trustworthy and committed to organics, not ones out trying to trick shoppers.